LevelUp Raises The Ante on Mobile Social Consumer Discounts, Supported by Foley Hoag Legal Counsel
Boston,
MA -
March 16, 2011 -
Foley Hoag client SCVNGR just launched an exciting new business that helps local merchants quickly and ingeniously find new consumers and turn them into regulars. LevelUp for the first time combines online gaming, daily deals and location-based services to create a powerful new model for building loyalty.
LevelUp relied on Foley Hoag for all of its legal counsel during development of the business, including contract negotiation, trademark filings, patents, and a wide range of corporate advice.
Now live and piloting in Boston and Philadelphia, LevelUp uses a unique mobile/social/gaming approach to solve the “one-and-done” problem in the daily deal space. Unlike older daily deal programs, LevelUp deals get better as consumers use them. Each LevelUp offer has three deal levels: good, better and best, the latter two of which the consumer “unlocks” by returning to the merchant for more great times. LevelUp announced last week it is giving 25 percent of Level 1 sales to charity.
“LevelUp is an exciting company with a fresh business model and a big heart,” said Paul G. Sweeney, partner at Foley Hoag LLP. “The concept is fun and wallet-friendly for consumers, and a revenue engine for businesses. We’ve enjoyed working with LevelUp and look forward to helping them build on their tremendous success.”
About Foley Hoag LLP
Foley Hoag is a dynamic law firm that represents public and private clients in a wide range of disputes and transactions worldwide. We have expertise in industries such as life sciences and healthcare, technology, energy and renewables, investment management, and professional services. We also offer our clients market-leading international litigation and arbitration and corporate social responsibility services. From our offices in Boston, Washington, D.C. and Paris, and our Emerging Enterprise Center in Waltham, Massachusetts, we provide strategic legal advice that is tailored to each of our client’s unique goals. Foley Hoag combines powerful regional, national and international practices that share a common emphasis on client service. We are focused on what we do best: helping our clients succeed through the delivery of exceptional legal service. For more information, visit www.foleyhoag.com.